As the eCommerce industry is booming across Europe, Cyber Monday reported that there is now more opportunity than ever for entrepreneurs and bricks and mortar retailers to demonstrate their attention to online shopping as the biggest online sales day on record. However, when starting a successful eCommerce company, some primary considerations and methods must be observed in most of developing any business. To build a thriving online store, read on to get the seven main steps…
Purchasing the name of a website
Searching for a suitable name is the first step in putting together a successful online retail business. You want something that is unforgettable, easy to spell, and not too close to your competitors’ URLs. If you buy a website name from an existing trading firm or through auction, do your due diligence as you do not want to shop for a URL that is subject to Google penalties.
Find a developer for the Internet
You will need to look for a reliable, experienced web designer to make your online store a reality. Look for a marketing team with an established eCommerce site journal that can show you examples of eCommerce stores that they need to create and are competent on topics such as payment gateways and eCommerce platforms.
Opt for a forum
When you have an internet developer in situ, they should be happy to advise you about the most suitable eCommerce platform for your requirements. WooCommerce, which dovetails into WordPress very nicely, is a standard option, allowing you to control your entire website from one instrument panel. You’ll need in situ web hosting as well.
Pick a subject or layout
When you have chosen your eCommerce site, you will need to take a look at your new online store and make a decision. At present, both architecture and customer travel have a neighborhood to play with. Talk with your web developer to prepare and chart the path through the website that you would like your new and current customers to need.
Your content is written
Behind the scenes, while your web developer is hard at work, begin the task of making your web copy. To make sure your product descriptions, landing pages and other sites are optimized for launch, you will need to perform comprehensive keyword research beforehand. Do not fail to make clear calls for action as well.
Testing, testing, testing
You will need to perform thorough testing before your site officially goes live. Before you fork over, your web developer can do so, but you will also have to thoroughly verify the location using a number of different devices. Go all the way through the process of checkout as well to make sure that the road to sale is as smooth as possible. After the location launches, testing can begin, so as you progress forward, you will also need an idea of action for A/B testing.
Start your strategy for marketing
To follow your launch of the site, you will need a solid digital marketing decision. Until your site goes live, it’s a good idea to urge you to build visibility and then kick it up a notch when your eCommerce site launches. Initially, you will need to think about paid search, but to drive appropriate, targeted traffic to your site, you can also perform simultaneously on an extended term SEO strategy, social media marketing, content marketing and email marketing.
As a small business owner, I’ve helped many buyers develop successful online businesses. So I’m sharing this five-step guide to starting a web company with you to make the process simpler and less stressful.
Figure out what you want to sell.
If you have a long-standing shop already, this might be a breeze. But if you’re just starting an eCommerce company and specializing in products, you’ll have to believe what you’re going to sell and where you’re going to get it from.
The first thing is to make sure it is applicable to today’s customer when choosing what to sell and in what form. COVID-19 has made customers even more attuned to their buying patterns. First and foremost, make sure there’s a buyer who is able to spend their money on the merchandise you want to sell.
Next, describe how you would like your goods to be distributed. Here are just a few of those options:
Business-to-consumer (B2C): With many different models, this is also the most popular business model. Basically, you sell to the top customer, but a third party acting as a middleman may also be present (think Amazon).
Direct-to-consumer (D2C): The company does it all, from design and development to distribution and promotions. Dollar Shave Club may be an example of a D2C company that used this model to start small and expand.
Subscription service: books, clothes, organic food, baby equipment… I may go on and on. The subscription services facility has been used by almost every industry out there to provide cost and time savings to clients on a regular basis.
Drop shipping: instead of having to store a warehouse loaded with items, you basically purchase the item from a 3rd party, who delivers it to the consumer, until you sell a product on your platform.
Buy a name for a website.
If you have a business name already, this part could be easy. However, unless you lay down a pile, you don’t get a brief and sweet dot com tag. And you don’t need a name that is five words long or hard for consumers to recall (or spell).
Ideally, if you’re in Canada, you’ll use your name like we did, with a dot com or a dot ca. There are plenty of other TDLs (Top Level Domains) to think about such as .net, .co and.org, but if at least possible, try to urge revered.com as your primary domain.
Build an eCommerce shop
There are numerous things to think about when you start an eCommerce company, from integrating branding into your design to loading products/services, including:
Visuals the (copy and images). How your store looks and sounds to the customer has a huge effect on whether or not they are going to trust you to make a sale. In addition, if not done correctly, how each of your goods is represented alongside professional-looking images can make or break a purchase.
Installing an SSL certificate (Secured Security Layer). In today’s online commerce world, this keeps your website safe and is mandatory. Even Google would favor the search ranking of your site if it detects an installed SSL.
Your model for shipping. If you are selling tangible goods, you would like to decide how they would get into the buyer’s hands. Are you specifically delivering products to clients? Or do you recruit a third-party? Can you offer free shipping or international shipping? Do you want the shipment measured automatically at checkout or is it a flat rate of shipping?
Your conduit for payments. Do you just accept credit cards, or debit cards and PayPal as well? Are you going to hire a hosted portal that takes people off your site to pay, then redirects them again, like our Ripping Vintage Packs client? Or is your style more like an automated payment gateway?
This is where renting a knowledgeable web development business is so worthwhile. You won’t have to Google “SSL Certificates” or try to line up handcart apps for a while.