Since we’re on this topic, I would like to bring back the question I asked earlier about the automotive industry.
The automotive industry is currently in decline. When someone in the auto industry says, “Yeah, we’ll just be selling cars for, what, five years?” I can’t tell you how much it hurts. I have yet to buy anything from a carmaker (and I know a lot of people have). The same applies to car rental companies. I would take a car on a holiday, and I would be in a car that had the car rental company’s name on it.
At least for me, the answer is still no. I can see the value in a good car but it’s just a differentiator and it can’t really be the reason you buy one. I may wait for a new car, but still I’d probably wait until after the first year of ownership (I like to have several years in the car before I buy it). When I buy a car, I expect it to last for a really long time.
One of the best ways to get more people on your mailing list is to do something you don’t expect them to do.
I used to be an automotive marketer. I love cars and I do a lot of good for them. I know how to create awareness for a brand, how to get a company into a new market, how to get a company to sponsor a race, how to get people to drive a car for a day. All kinds of things. At some point I lost that passion for cars.
Some people feel like they lost their passion for cars once they lost their enthusiasm for the companies behind them. This is not a good feeling because the only way to regain your passion is to re-learn how to do what you love. The problem is that cars change all the time. This means that you cannot just pick up where you left off. It means you have to retrain yourself.
The problem is that most car companies focus too much on making cars that look and function exactly like their competitors. What they don’t do is re-train their employees. When I was in college I had a job working at a car company. I was on the team that developed a car that was an exact copy of a company’s latest design. The company had been in existence for a few years. I was on the team who had the idea to make that car.
You might have a good idea for a new car, but if you dont work hard to fix your employees problem, they will simply make a copy of your idea. I have a friend who is a graphic designer. He built a new car that looked exactly like his previous one. It was the exact same engine, suspension, and so on, but the guy who designed the new car wasnt the one who designed the old one.
This is one of the big reasons so many companies have gone out of business. A company that has a good product, but has no marketing department, does not survive. You need to think about the entire company. You need to think about what they need to do to stay alive in the long run. Do they need to be able to charge more for their new cars? If so, how do they get the money to pay for it? They need to make sure that the customers are happy.
We’re not talking about the new-car market here. We’re talking about the old-car market. The old-car market is also an important market, but it is not your only market. The old car market is one of the most important markets for automotive marketing. One third of the world’s cars are sold in this market. If you’re a vehicle manufacturer, you want to be in the old car market.