Decoding the Magento and NetSuite Integration.


Businesses using Magento and NetSuite separately are missing out on exploiting the full potential of these platforms. Managing and moving data manually doesn’t just compromise the efficiency of business operations, rather it also leads to greater risks of data errors. That’s one reason why many online businesses without a well-integrated ERP solution have to rely on multiple data checkpoints. This is because they aren’t too confident in the accuracy of the data, thus spending time and money to ensure quality checks at multiple nodes.

Now, the best and most convenient way for online businesses to streamline their data management, processes, and analysis, is by integrating NetSuite ERP. The integration brings in various automation functions, streamlining various business functions, as well as, workflow processes.

Why Integrate Magento and NetSuite?

Magento-NetSuite integration comes with various benefits; both for customers and businesses. By improving the overall efficiency of business operations, businesses are in a better position to optimize the customer experience. Thus, the Magento-NetSuite integration doesn’t just help improve the internal workflow processes for businesses but also help them optimize the customer experience.

What does Magento-NetSuite integration mean?

The NetSuite-Magento integration maps the flow of data between these two key systems. The integration effectively automates the flow of data between the systems, as well as, enable smooth data movement between various business functions. For instance, by integrating NetSuite with Magento, businesses are able to automatically move the order data from the checkout sales department to the fulfillment center. Similarly, NetSuite integration assists online stores to automate various other functions including; inventory management, pricing updates, order fulfillment, data entry, financial reporting, and much more. In a nutshell, Magento-NetSuite integration optimizes the systems and processes of online stores, enabling them to scale their operations to the next level. The integration also enables online sellers to implement intelligent process controls like inventory management, shipment, and procurement of products. These capabilities may help businesses to offer competitive shipping times, and accurate delivery. Thus, improving the overall customer experience for business.

How to Choose an Integration Approach for Magento to NetSuite?

Magento-NetSuite integration is a challenging task for most businesses. The task becomes even more challenging for B2B business models, where there are complex operations and massive data to handle. The primary challenge for Magento-NetSuite integration is to automate the data flow between the two inherently different systems, which were not actually meant to “share” data between each other. For instance, the structures, and use of product data by Magento is fundamentally different from NetSuite, and vice versa.

The key objective of integration is to develop a connection that can bridge the differences between systems; in compliance with unique business requirements.

Now, the complexity of the cost of integration should stop businesses from pursuing the feat, which eventually greatly benefits the business. The catch for the right integration is to understand the needs of your business and choosing the right integration approach. Companies like Folio3 and others may also greatly assist businesses to understand their requirements and choose the right integration approach.

Here are some aspects to consider before you finalize a Magento-NetSuite integration approach for your business:

  • Customization: The complexity of your business processes. Consider if you have any unique (proprietary) requirements that would need custom solutions
  • Data Volume: Identify the volume of data your business is handling at the moment. Also, forecast the increase in data volume for future (scalability issues)
  • Customers: what’s your business model (B2B, B2C, and B2G) or multiple?
  • Budget: how much budget you are able to allocate for the integration?
  • Supplier Integration: identify you, suppliers/vendors. If you are working with multiple suppliers, you may need complex fulfillment workflows
  • Technical Resources: Do you have in-house resources/expertise who can handle the integration project internally? Most of the time it’s better to hire services of a professional NetSuite-Magento Integration partner.

How to Integrate Magento and NetSuite

Well, now that we are done with the basics and benefit of Magento-NetSuite integration, let’s briefly look at three different integration approaches:

–         Point-to-Point Integration

Point-to-Point integration is an affordable approach and better suited for SMEs, who don’t forecast significant (Fast) growth. The Point-to-Point approach may be implemented by businesses with a modest budget of $100/month.  

The downside of this approach is the lack of scalability. The approach doesn’t offer much flexibility to add many channels (sales, management, etc.). Thereby, this isn’t suited for fast-moving businesses looking for exponential growth.

–         Custom Magento to NetSuite Integration

Custom Magento-NetSuite integration approach is mostly handled by professional integration partners, who with custom netsuite app codes to integrate these two systems. The approach is ideally suited for businesses requiring proprietary/custom solutions for their stores, or looking to manage SKU, or fulfillment logic.

–         SaaS-based Integration Platform

Software-as-a-Service (SaaS) is the third and perhaps the most flexible approach for NetSuite-Magento integration. In this approach, the movement of data between two systems is managed through a cloud-based integration platform. Such cloud-based platforms utilize pre-built connections, leveraging out-of-the-box functionality for faster and hassle-free implementation.

While the SaaS-based approach is more expensive as compared to the point-to-point approach, it brings in advanced features and absolute flexibility for businesses to scale as they grow.


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