I agree with the other posters that international marketing is a failure. There are many companies that do great work and those that don’t. The problem here is that everyone is trying to make a buck. They are focusing on a few industries and neglecting all the rest.
Not all companies are equal. In the early 1990s, a company called IBM created the first global marketing program for a wide array of different industries. They were one of the first companies to realize that every company has a different need and each company wants to be seen as the best in its niche.
The problem is that companies are not equal in the eyes of the big internet marketing companies. For example, the likes of Google and Facebook only market to people in the US. This creates a huge disconnect between the US and the rest of the world. For example, Facebook is a huge brand name in the US, but when it comes to the rest of the world, it’s pretty much a niche brand.
This is why I like to use Facebook and Google as examples of the “big” internet companies. I believe that companies like Facebook and Google are more about the US and its needs, and not the needs of people all over the world. Google and Facebook are good for US brands, whereas when it comes to outside the US, the Internet marketing companies have a large enough reach to be useful to anyone.
I believe that companies such as Google and Facebook have a huge influence on the US and its marketing efforts, but the rest of the world has a much smaller impact. One example of this is a recent study that concluded that US marketers spend less than 5% of their budget to overseas marketing. In the rest of the world, this figure is much higher.
The idea behind marketing internationally is to reach as many people as possible and to reach them through the best channels available in order to get the maximum return on your money and effort.
In the US, marketers spend about $10-$12 billion on international marketing each year. That’s a lot of money for a country like the US, but the rest of the world pays a much lower rate of contribution. The study also found that US marketers spend less than half of their budget to overseas marketing. That means that Americans are actually spending less than half of what the rest of the world’s marketers spend.
In the past, marketers have been known to spend as little as 5-6% of their budget in overseas marketing campaigns. That was a fairly standard thing for the rest of the world to do and it still remains common. But in the US, it was much more common to spend up to 40% of budget in overseas marketing. That just doesn’t make sense. A lot of the money spent in overseas marketing is going to be spent on advertising and on building new businesses around these marketing programs.
It’s almost comical how little money spent on overseas marketing is used to actually do anything to change people’s lives. The biggest money spent in international marketing is on advertising, with the rest being spent on building brand recognition, building new businesses, and building relationships with other companies. The rest is spent on building goodwill, expanding your base of customers, and generating a lot of buzz. Yet, we spend so much on overseas marketing we are literally wasting a lot of our own money.