I have been involved in a handful of shoreline marketing projects over the years and have learned a lot through the process. I am now a full-time professional content marketer with an agency, Shoreline Media. I love it because it allows me to utilize my creative and marketing skills to build sustainable marketing solutions for clients that are focused on the ocean and their community.
Shoreline is a leading publisher of printed and online content about the Atlantic Ocean. In addition to selling the print magazines, the agency also works with large video game companies to provide them with new branding and marketing strategies that focus on the ocean. Shoreline has a lot of experience with print media and video games, both of which are great platforms to use to engage a young and growing audience.
Shoreline’s job is to give these companies the best online and offline tools to engage with and reach a new audience. Shoreline is part of a larger team which works with companies such as Activision, Electronic Arts, and Nintendo.
As we’ve been saying for a while, it’s easy to take what we do for granted and forget that there are other people out there who are doing the same thing. Shoreline is different from just a bunch of video game companies that are looking to get their foot in the door, they actually look to do the exact same thing that we do.
It seems that Shoreline is working through a lot of the same process as us. For example, we use a number of different platforms and social channels to reach our target audience. With Shoreline, we are reaching a much broader audience through the use of video channels and more traditional methods of media distribution (i.e. publishing blog articles). Although we have a number of different projects in the pipeline, we do have some commonalities.
One of the most popular topics we cover in our “What’s Next?” segment is the use of new media in the marketing of your property. We tend to discuss new media in our segment on new media because its almost always a very big topic to cover. Our general recommendation is that you do what we do and use all of the media channels you’ve got available to you to find the best media to use.
For example, I recently spent a couple of days and nights working on a new video, “In a Nutshell,” for our segment on new media. I used the web to find the best content and put it together. I used Twitter to find the best content and put it together. I used Instagram to find the best content and put it together. I used YouTube to find the best content and put it together.
In this case, we use social channels to find the best content. In the past I used YouTube and Flickr to find the best content and put it together. And since I tend to get a lot of requests on Instagram, I use that to find the best content and put it together. That’s what we’re doing with shoreline Media Marketing.
This strategy is also called “social media marketing.” You can think of it as a way of reaching as many people as possible with a limited budget. It is still primarily the use of social media to find content that people will want to share, but it also allows marketers to reach a wider audience than ever before.
Instagram and Pinterest are the best resources to use for content marketing. Both allow you to put together a list of people who you’d like to reach in this way. These are people who are on your Instagram or Pinterest list, because they have a certain kind of interest, but more importantly they have a certain kind of connection with you. You can reach these people with photos or images, or you can reach them with messages. What I mean by messages is really simple.
